一 | Blenders Pride Fashion Tour roared into Jaipur, delivering a bold blend of high fashion and motorsport-inspired design. The Pink City turned into a high-speed style arena as the showcase brought together glamorous performance wear, motorcore aesthetics, and fearless fashion with striking intensity. In collaboration with the Fashion Design Council of India (FDCI), the event transformed the traditional runway into a high-speed circuit driven by precision, power, and innovation. Designers Namrata Joshipura and Abhishek Paatni led the showcase, unveiling collections that reimagined motorsport influences through a fashion-forward lens. Speaking about the collaboration, Paatni said, “Blenders Pride Fashion Tour has always championed breaking through boundaries of creativity. With this collaboration, we shifted fashion into new gears and fused speed with style to present a bold glimpse of where fashion is headed next.” Echoing similar thoughts, Joshipura added, “Blenders Pride Fashion Tour has inspired me to bring high-octane couture into a distinctive, fashion-forward space. Together we defined fashion’s next evolution bringing precision of motorsports into the glamorous world of haute-couture.” The show reached its peak with Harnaaz Sandhu commanding the finale as showstopper, perfectly capturing the fusion of glamour and velocity. Sharing her experience, she said, “It felt like stepping onto a racetrack with pure adrenaline and confidence, bringing alive a showcase that championed bold and fearless fashion.” The evening wrapped up on an electrifying note with Raftaar’s power-packed performance, reflecting the pulse and energy of the tour. His act reinforced the idea of fashion moving forward with speed, power, and attitude. The showcase unfolded in a dynamic three-lap format, turning the venue into an immersive motorsport arena. The Start Line introduced racing-inspired silhouettes filled with attitude and agility. The Pit Lane followed, showcasing sleek, tactical looks inspired by engineering finesse. The final lap, Glam Night, amped up the glamour with bold, high-shine ensembles. A thrilling stunt car sequence added to the adrenaline, cementing speed as the heart of the experience. Reflecting on the vision behind the tour, Debasree Dasgupta, CMO, Pernod Ricard India, said, “Blenders Pride Fashion Tour has always been at the forefront of shaping fashion and cultural conversations. Jaipur takes that vision further by fusing high-octane motorsport with glamorous high fashion, creating an immersive experience that celebrates boldness, style, and innovation.” Sunil Sethi, Chairman, FDCI, summed up the partnership, saying, “FDCI is delighted to collaborate with Blenders Pride Fashion Tour, uniting two powerhouses of fashion to shape its future. The Jaipur edition celebrated creativity and culture, setting the pace for what’s next in Indian fashion.” Next Stop: Kolkata Blenders Pride Fashion Tour now heads to Kolkata, where designer Anamika Khanna will present her take on craftsmanship through a contemporary lens, with Ishaan Khatter as showstopper on December 20. ALso Read: Witness the future of fashion with Blenders Pride Fashion Tour ‘The Showcase’。 8月25日消息，据日经中文网报道，日本大型进口车经销商YANASE（梁濑）今年7月开始销售比亚迪汽车，旗下首家比亚迪正规经销店“BYD AUTO 横滨南”于7月11日开业，这是日本主流进口车商首次把中国品牌纳入自己的销售体系。 YANASE社长森田考则近日接受专访，阐述了这家百年豪车经销商决定销售比亚迪的背后逻辑。 据介绍，YANASE创立于1915年，是日本最大的进口车经销商，长期以奔驰、宝马、奥迪等欧洲高档车为主营，骨子里带着“血统论”色彩，从未经销过日本本土车，更别提中国品牌。 森田透露，2022年前后比亚迪方面曾联系过YANASE，但因存在各种不稳定因素搁置了合作。他本人曾在伊藤忠商事负责欧洲业务，亲眼见证了EV普及，一直认为日本必将不可逆地迎来EV时代。
二 | 要学习如何把经验运用到EV领域，全球纯电销量第一的比亚迪是最理想的合作伙伴。 启动合作的另一个关键因素是理念契合，森田表示YANASE重视与客户的面对面销售和服务，希望顾客进店后能停留更久，而比亚迪日本法人社长东福寺厚树同样强调面对面服务，两家公司的做事方式对上了，起步自然顺畅。 谈到优势，森田相当自信，称YANASE已在奔驰、宝马、奥迪的销售店里卖EV，自认是推广进口电动车的先行者。 让客户满意并完成首购，通过售后关怀促成再次购买，打造这一循环正是YANASE的看家本领。至于扩张，他的态度很克制，先把第一家店的循环跑通，等客户主动说出希望多开门店时再认真考虑。 数据显示，2025年比亚迪以226万辆纯电销量正式登顶全球第一，在日本市场，比亚迪2025年销量为3742辆，2026年上半年达2388辆，同比增长40%，正处于快速增长期。
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此外，7月28日专为日本开发的纯电K-Car海獭上市后订单迅速破千，要知道比亚迪车型在日本可获得的单车补贴仅约15万日元，远低于使用本土供应链的丰田等品牌的约130万日元。就是在这种不利的行业背景之下，比亚迪依然上演了逆势陡增，产品竞争力可见一斑。
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